.christmas – a domain that will brighten your holiday offer

The last quarter of the year brings the biggest gains in product and service industries. We buy gifts, treats, prepare for visiting guests and holidays with family. We select holiday decorations and decorate Christmas trees.

The holiday season is more than just a time of joy and celebration—it's a critical period for businesses across the globe. As consumers prepare to open their wallets and retailers gear up for their most important sales quarter, digital presence becomes a key differentiator. Enter the .christmas domain: a powerful, festive web address that can help businesses stand out in the crowded marketplace of holiday commerce.

In an era where online visibility can make or break seasonal sales, a targeted domain like .christmas offers a unique opportunity to capture consumer attention and communicate your brand's holiday spirit instantly. Whether you're a small local shop or a multinational retailer, this specialized domain can transform your digital strategy and potentially boost your year-end revenue.

To understand the potential impact, let's explore holiday spending trends in key markets like Romania, Poland, and the United States, and see how a strategic online approach can help businesses make the most of the festive season.

Romania:

Household consumption accounts for approximately 63% of GDP.
Romania’s GDP in 2023 was $351 billion.
Although specific holiday spending data is unavailable, holiday-related expenses likely constitute a significant share of annual consumption.

Poland:

The average gross monthly wage in the enterprise sector in October 2024 was 8,316.57 PLN (data from Statistics Poland - GUS).
While GUS does not publish direct holiday spending statistics, consumption tends to rise during the holiday season, following global trends.

United States:

Consumer spending in the U.S. shows significant seasonal increases in the fourth quarter of each year, driven by holiday shopping.
The Bureau of Economic Analysis (BEA) and U.S. Census Bureau closely monitors these trends.

Sources:

Romania: National Institute of Statistics (INS)

Poland: Statistics Poland (GUS)

United States: U.S. Census Bureau and Bureau of Economic Analysis (BEA)

Why a .christmas domain?

Christmas is about celebration. Gathering with loved ones, participating in traditions or celebrating the most anticipated holiday of the year. It's a time when we give gifts, create traditions and create memories. It is a holiday that holds a special place in our hearts.

The intention of the .christmas domain registry was to provide a space for all the emotions that accompany us, but also for the possibility of transferring them to the online world. The .christmas domain opens its doors to all activities and services related to Christmas, and clearly indicates the purpose of the content.

The .christmas domain also creates unique circumstances for presenting your offerings, or for using the domain for personal purposes. The domain is one of the relatively newly launched extensions, so you can easily find a name for yourself. For example, you can register one of the following names:

meetings.christmas,
gifts.christmas,
events.christmas,

and many others that are still waiting for subscribers. Registration is done online, and as you can see the potential of .christmas domains is untapped at this point.

Highlight the holiday industry with a .christmas domain.

The .christmas domain will work especially well for promoting businesses related to Christmas. It will be ideal for businesses running Christmas-related events, such as Christmas markets, Christmas gift fairs and holiday company meetings.

Christmas is also about holiday decorations: lights, Christmas trees, baubles, figurines, or other decorations related to the holidays. The .christmas domain will work perfectly here to highlight your company's profile especially in foreign markets. If you are considering expansion or currently selling your products or services abroad, be interested in the .christmas domain.

An idea for using a .christmas domain is to register it for decorating services, for example, if you are in the business of beautifying homes or storefronts during the holiday season. Registering a domain is one thing, but how do you boost sales during this period?

How to support B2B sales during the holiday season?

Sales support tools are worth thinking about not only during the holiday season. Depending on the industry, the buying process breaks down from seconds to months. However, regardless of the industry, think about sales support mechanisms. It has been known for a long time that a customer who has a relationship with a particular partner or brand is more likely to decide to buy. Establishing a relationship is a long-term process, based on mutual trust, so when introducing a sales support tool, analyze what solution will work best for your business.

According to the report "Go for a sales record! Effective promotional action strategies and tools", the most commonly used tools are:

loyalty programs,
promotions,
sweepstakes,
and contests.

The business-to-business relationship is only one of the elements because of which customers decide to join an affiliate program or participate in a contest. Other important elements include: winning prizes, gamification elements, treating these forms as fun, or the opportunity to strengthen the relationship. In this way, the brand or business becomes the target choice of the customer, and this is extremely important in times of recession.

What do you gain by introducing selected sales support tools?

First and foremost, the ability to showcase products, especially those you care most about selling.
Increased profits in the long term.
Building and maintaining relationships.
Conducting communication related to the organization of a campaign or the introduction of a program is an opportunity to contact customers.
By the way, you will not only expand your target audience, but build a marketing base for the future.

A customer who takes advantage of an affiliate program is also a customer who becomes a brand ambassador. He recommends the use of the company's services or products, and is more likely to express his opinion about them. A regular customer also means lower business costs. Maintaining a regular customer is 6-7 times cheaper than acquiring a new one, so all the more interest in introducing additional sales tools.

The .christmas domain is not just for the holidays

During the holidays we are more prone to shopping. We buy gifts for loved ones and are more willing to share what we have. That's why the .christmas domain is not only worth promoting Christmas-related businesses, but also your own company. Registering a .christmas domain and planning a proper SEO strategy will allow you to promote your products and services during this special time.

After all, during the holiday season we are looking for gifts not only related to Christmas, but from various industries.