Blog author Magdalena Pawlus

Magdalena Pawlus

Former Head of Customer Support with extensive experience in client relations and e-commerce. She combined her daily work with writing about customer experience and online business, while exploring how AI can transform both fields.
How can a domain extension affect a website’s credibility? Top-Level Domains and user trust

How can a domain extension affect a website’s credibility? Top-Level Domains and user trust

2026-09-09
Categories: Domains
Author: Magdalena Pawlus
The domain extension is one of the first things visitors see when they come to your website. Before they even read a single sentence, their brain has already assessed whether the URL looks credible. Choosing the right TLD (Top-Level Domain) extension influences user trust, click-through rates in search results, and can indirectly impact conversion. In...
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The growing potential of .AI in the digital age

The growing potential of .AI in the digital age

2025-08-06
Categories: Guides
Author: Magdalena Pawlus
The .AI domain has continued to soar in popularity over the past two years, cementing its role as a leading online identity for companies in the artificial intelligence space. As AI technology continues to reshape industries—from software development to healthcare and autonomous vehicles—the .AI extension is more than just a trend. It's becoming a strategic...
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What are the benefits of direct accreditation with a registry?

What are the benefits of direct accreditation with a registry?

2025-03-03
Categories: Domains
Author: Magdalena Pawlus
What are the benefits of direct accreditation with a registry? Change and development are the values we invariably follow. Analyzing the possibilities of offering better and better services, we are considering replacing operators that offer national domains, or completely new extensions. One option is also to directly sign a contract with the registry of a...
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