Promote your business from your personal domain
Choosing whether to promote your business under your personal name or a company name is an important decision that depends on your goals and brand vision.
Should you promote your business under your name or company name?
Most entrepreneurs prefer to promote under their company name, especially if it is unique, easy to remember, and flexible enough to cover different products or services.
However, promoting your business from a personal domain (with your first and last name) can be even more effective, particularly if you are building a personal brand or running multiple ventures.
Benefits of promoting your business from a personal domain
Imagine running several businesses, each with its own website. Managing and promoting all of them separately can be time-consuming.
But if all your ventures share the same mission—for example, helping small businesses—you can use your personal domain as the main hub for everything you do.
When customers recognize you and your mission, they are more likely to explore all your brands. Instead of dividing your efforts, focus on promoting yourself as the brand that connects all your ventures.
“I believe that a personal brand promotes the development of the business that the brand represents. For these reasons, personal branding has been one of the ways to build recognition not only for myself but also for our entire company.”
— Mariusz Łodyga, Premium Consulting
Be recognizable and build trust
Promoting your business under your name works best if your name is already recognizable in your industry.
You don’t have to be a celebrity; it is enough to be active in your professional community, share insights, and participate in discussions related to your field.
When people associate your name with expertise, they are more likely to trust your businesses. A personal domain gives your company a human face and builds authenticity.
Before launching your website, check if your personal domain name (like firstname-lastname.com or firstname-lastname.pl) is available. If it is taken, try variations or use professional domain extensions.
Real life examples: how entrepreneurs use personal domains
Paweł Tkaczyk — branding through content
Domain: paweltkaczyk.com
Paweł Tkaczyk’s website focuses on sharing marketing knowledge and helping companies build strong brands. His personal domain serves as the central hub that connects to his agency MIDEA and his podcast “Mała Wielka Firma.”
He also owns paweltkaczyk.pl, which redirects to his main .com website. This ensures a consistent personal brand presence across different domains.
Cezary Lech — authority through experience
Domain: cezarylech.pl
Cezary Lech uses his personal domain to highlight his experience and projects, linking directly to MaxRoy Consulting and SprawnyMarketing.pl.
His site features publications, certificates, and company logos, creating a professional and credible online portfolio.
Monika Mikowska — personal story meets business
Domain: monikamikowska.com
Monika Mikowska combines her professional story with her company’s profile, mobee dick, to build trust and connection with her audience.
Her personal website includes downloadable resources, recommendations, and a blog, all reinforcing her position as an expert in UX and business strategy.
Mariusz Łodyga — brand consistency in action
Domain: mariuszlodyga.pl
Mariusz Łodyga uses a personal website styled in the same branding as Premium Consulting, maintaining visual and identity consistency.
Both versions of his domain (with and without a hyphen) are secured, ensuring protection and professional credibility. His site redirects users to company content while keeping the personal brand in focus.
Key takeaways: why you should use a personal domain
Promoting your business from a personal domain helps you:
- Build trust and credibility faster
- Connect multiple ventures under one mission
- Strengthen your personal brand
- Be easily found online by potential clients
- Future-proof your brand even if your business evolves
If you plan to launch new projects, sell your company, or simply grow your authority in your field, a personal domain will help you stay recognizable and relevant.
Before taking the next step, check if your name is available as a domain and register it today.
FAQ
1. What are the benefits of using a personal domain for my business?
A personal domain strengthens your brand identity, builds trust, and connects all your business ventures under one recognizable name. It also helps customers associate your work directly with you.
2. Can I use one personal domain for multiple businesses?
Yes. Many entrepreneurs use one personal website as a central hub that links to their other projects, services, or company websites.
3. What if my name is already taken as a domain?
Try adding your profession or a relevant keyword, such as johnsmithmarketing.com or john-smith.pl. You can also register other domain extensions like .eu, .co, or .net.
I’m a marketing and graphic designer at Let’s Domains, where I combine creativity with strategy to strengthen the company’s brand. I design visuals for marketing campaigns, create graphics for promotional materials, and refine texts to ensure clear and impactful communication.
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